Digital Author and
Copywriter

Welcome to my portfolio! Scroll below to see examples of my work across different industries.

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Social Media Copy

Social media is the digital storefront of your company, and the copy is the friendly face customers will meet at the door. I'll make sure clients are greeted with personality, professionalism, and a hint of humor.

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Blog/Article Copy

Blog content that's SEO-optimized, informative, and entertaining. I will show your brand's personality while positioning you as a knowledgeable expert in your field.

✉️

Email Copy

Once you have customers, the goal is to keep bringing them back again. Whether you need a single newsletter or a full-blown campaign, I'll write the copy that keeps them interested.

Hey!

I'm Sierra, copywriter
& social media manager

I've spent over 6 years managing copywriting and digital marketing for a variety of clients ranging from boutique bars to tech companies to surgical offices.

I love connecting with brands, learning about the heart behind the business, and bringing that spirit to life through copy.

Connecting brands with their ideal client is about more than marketing, it's creating community.

Sierra Kane

About Me

Creative Professional | Copywriter | Content Creator

Hello, I'm Sierra Kane

I'm a creative professional with a passion for crafting compelling copy and creating engaging content that drives results. My journey in advertising and digital marketing has taken me from intern to content coordinator, working with top-tier agencies and brands.

What sets me apart is my ability to bridge the gap between creative vision and strategic execution. I'm equally comfortable developing social media strategies, creating content calendars, and writing copy that connects with audiences across multiple platforms.

Professional Experience

BARKER Advertising & Interactive

Content Coordinator | Social Media Manager

Started as an intern and quickly advanced to Content Coordinator, managing social media efforts and bridging creative, account, and digital departments. Developed comprehensive social media strategies and managed content across multiple platforms.

Core Skills

Creative

  • Copywriting
  • Content Creation
  • Brand Messaging
  • Creative Concepts

Digital

  • Social Media Strategy
  • Content Management
  • Analytics & Insights
  • Platform Optimization

Strategic

  • Campaign Development
  • Project Management
  • Client Relations
  • Cross-team Collaboration

My Approach

"I believe in bringing my A game to every project. I always drive to make things and people around me better, sharper, smarter. Whether it's developing a social media strategy or crafting copy that resonates, I never dial it in."

My approach combines right-brain creativity with left-brain organization. I ask deep creative and strategic questions while maintaining the organizational skills needed to manage content and communications effectively.

Let's Connect

I'm always interested in discussing new opportunities and creative challenges. Whether you need compelling copy, strategic content planning, or someone who can seamlessly bridge creative and digital initiatives, I'd love to hear from you.

Sierra Kane

Quick Facts

  • Location: California
  • Specialties: Copywriting, Content Strategy, Social Media
  • Industries: Advertising, Consumer Goods, Technology
  • Approach: Strategic creativity with organizational excellence

"Sierra is an interesting synthesis of right brain left brain... More importantly, Sierra NEVER dials it in."

— Sandi Harari, SVP Creative Director, BARKER

Portfolio

A showcase of strategic creativity across brands, campaigns, and content that drives real results

Featured Project
🏢

Teamson / Fantasy Fields

Corporate Branding Strategy

Comprehensive branded space concept development for children's furniture company, creating whimsical, playful environments that immerse employees and visitors in the brand philosophy.

Key Deliverables & Concepts

  • "Wait in Wonder" Seating - Hand-crafted rocking chairs and ceiling swings
  • Interactive Murals - Semi-finished walls with doodles and visitor paint stations
  • 3D Logo Integration - Cloud-shaped ceiling installations throughout space
  • Brand Research & Concepts - Complete space strategy and workspace integration
Brand Strategy Environmental Design Creative Concepts Research
Agency-Wide Strategy

BARKER Social Media Ecosystem

Multi-Platform Strategy & Management

End-to-end social media strategy and execution for advertising agency, managing content across Twitter, Instagram, LinkedIn, and company blog while maintaining consistent brand voice.

Platform Strategy & Key Achievements

  • Twitter Leadership - Real-time industry insights and professional commentary
  • Instagram Storytelling - Behind-the-scenes team and creative process content
  • LinkedIn Growth - B2B relationship building and talent attraction
  • Cross-Platform Strategy - Coordinated NY/CA offices with unified voice guidelines
Social Strategy Content Management Community Building Analytics
Luxury Appliances

Miele

Print Direction & Premium Copy

Created sophisticated print campaigns for luxury appliance brand, developing taglines and copy that communicate premium quality and European craftsmanship.

Campaign Portfolio & Creative Approach

  • Cooking Excellence Series - Premium appliance campaign emphasizing precision performance
  • Steam Technology Campaigns - Dual-version approach for innovative health-conscious cooking
  • Premium Brand Voice - German engineering excellence with compelling differentiation
  • Luxury Positioning - Balanced technical features with emotional lifestyle benefits
Print Advertising Tagline Development Luxury Branding Creative Direction
Entertainment
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NBC - The Blacklist

Research & Creative Concepts

Strategic research and creative concept development for NBC's hit series "The Blacklist," developing audience insights and promotional strategies.

Research & Strategy Deliverables

  • Audience Analysis - Demographic profiling and engagement strategies
  • Competitive Assessment - Landscape analysis and differentiation opportunities
  • Creative Development - Promotional campaign concepts and recommendations
Market Research Entertainment Marketing Audience Strategy Creative Concepts
Swedish Luxury
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Hästens

Print & Typography Excellence

Created sophisticated print campaigns for Sweden's premier luxury bed manufacturer, developing copy and creative direction that embodies 160+ years of craftsmanship heritage.

Creative Development & Execution

  • Dual Campaign Versions - Two distinct creative approaches for Swedish luxury
  • Typography Focus - Heritage-emphasizing layouts with premium copy
  • Visual Storytelling - Communicates 160+ years of craftsmanship without ostentation
Luxury Print Typography Heritage Branding Premium Copy
Digital Campaign

Breil

Landing Page & Promotional Copy

Developed engaging landing page experience and promotional survey copy for Italian watch brand, creating compelling user journey from awareness to conversion.

Digital Experience & Conversion Strategy

  • Landing Page Optimization - User-focused copy and conversion structure
  • Interactive Surveys - Promotional engagement and data collection
  • Brand Voice Adaptation - Optimized messaging for digital touchpoints
Digital Copy Landing Pages User Experience Conversion Copy
Creative Playground
🥚 💎 🛏️ 😄

Creative Concept Collection

Diverse Brand Experiences

A collection of creative concepts and original content showcasing versatility across industries—from luxury goods to consumer products to original humor.

Happy Eggs Brand Identity

Cheerful, approachable branding for ethical egg producer

Brilliant Earth Luxury Jewelry

Sophisticated messaging for ethical diamond retailer

Casper Sleep Alt Media Campaign

Playful, unconventional advertising concepts for mattress brand

Casper Creative 1 Casper Creative 2 Casper Creative 3 Casper Alt Media
Copywriter Comedy Original Content

Self-aware humor showcasing industry knowledge and wit

"Why does VISA target copywriters?"

(Because copywriters love taking credit)

Brand Concepts Original Content Creative Writing Alternative Media

References

Find out what my last Creative Director had to say about me.

Sandi Harari

SVP, Creative Director at BARKER

"Sierra came to our agency as an intern- and like the best of them- gracefully inserted herself into every department and showcased her range of skill sets. She also made herself indispensable to several departments, managing to bridge between creative, account and digital. I'm a 20-year veteran of advertising and somehow Sierra found a way into my office every week and got my attention. Whether she was presenting me with a social media strategy or an out-of-the-box idea to make office communication more efficient, her ideas are well-thought out, organized and made her look like a seasoned pro. Sierra is an interesting synthesis of right brain left brain. She has an ability to ask some deep creative and strategic questions- her critical thinking is excellent. But she also has the organization skills to manage content and communications agency wide. More importantly, Sierra NEVER dials it in. She always drives to make things and people around her better, sharper, smarter. She brought her A game to BARKER and I know that even as the Creative Director it made me feel like kicking it up a notch."

January 29, 2015, Sandi managed Sierra Autumn indirectly at BARKER Advertising & Interactive

Ray Rainville

EVP General Manager, BARKER

"Sierra Kane joined BARKER as an Intern in the summer of 2014. Within 2 months she was asked to join our digital team as a Content Manager as well as handling the agencies social media efforts. She is a highly organized, self motived individual with excellent writing skills. I would recommend her to any agency working in the contemporary marketing work place."

January 13, 2015, Ray managed Sierra Autumn at BARKER Advertising & Interactive

Jennifer Schwartz

Associate Creative Director at Barker DZP

"Sierra is the definition of a go-getter. I worked closely with Sierra while she was at Barker from when she came in as an intern to when she joined the team as a Content Coordinator. She is a pleasure to work with, and has one of the best work ethics that I've ever seen. She has a wonderfully strong voice and always goes above and beyond what is asked. And she is willing to give any job a try, and performs it with clarity, precision and grace."

January 12, 2015, Jennifer worked directly with Sierra Autumn at BARKER Advertising & Interactive

Emma Swanson

Agency Assistant at BARKER Advertising & Interactive

"I have had the privilege of working with Sierra in her role as social media consultant for Barker Advertising and Interactive. Not only is Sierra insightful and knowledgeable about social media, but she is also extremely friendly and pleasant to work with. Because Sierra was in California and I'm in New York, we had bi-weekly Skype meetings and she was always punctual and organized for our sessions.

Sierra really understands how to create a presence on social media. She has extensive knowledge about social media analytics and she coached us on how to create posts that were tailored to each platform, in order to most effectively reach our target audience. I really enjoyed working with Sierra and I would love to work with her again."

January 30, 2015, Emma worked with Sierra Autumn at BARKER Advertising & Interactive

Resume

Creative Professional with Proven Results in Content Strategy & Copywriting

📄 Download PDF Resume

Professional Summary

Experience Highlights

  • BARKER Advertising & Interactive - Advanced from Intern to Content Coordinator in 2 months
  • Social Media Management - Handled agency-wide social media strategy and execution
  • Cross-Departmental Leadership - Successfully bridged creative, account, and digital teams
  • Content Strategy - Developed comprehensive content plans across multiple platforms

Core Competencies

Copywriting Content Strategy Social Media Management Brand Messaging Campaign Development Analytics & Insights Project Management Creative Concepts

Key Achievements

  • Recognized for exceptional work ethic and ability to exceed expectations
  • Successfully managed social media for multiple agency clients
  • Developed innovative office communication solutions
  • Praised for strategic thinking and organizational excellence
  • Built strong relationships across all agency departments

Client Industries

  • Consumer Electronics (Miele)
  • Luxury Goods (Hästens, Breil)
  • Entertainment (NBC)
  • Children's Products (Teamson/Fantasy Fields)
  • Consumer Products (Happy Eggs, Casper)
  • Jewelry (Brilliant Earth)

What Colleagues Say

"Sierra is an interesting synthesis of right brain left brain. She has an ability to ask some deep creative and strategic questions... More importantly, Sierra NEVER dials it in."

— Sandi Harari, SVP Creative Director, BARKER

"She is a highly organized, self motivated individual with excellent writing skills. I would recommend her to any agency working in the contemporary marketing work place."

— Ray Rainville, EVP General Manager, BARKER

"Sierra is the definition of a go-getter... She has a wonderfully strong voice and always goes above and beyond what is asked."

— Jennifer Schwartz, Associate Creative Director, Barker DZP

Contact Information